The Vans Win Appeal to Ban MSCHF from Selling Wavy Baby Sneakers

At Vans, we are committed to protecting our brand identity, intellectual property, and ensuring the highest standards of quality for our valued customers. That’s why we are proud to announce that we have won an essential legal appeal against MSCHF, the notorious Brooklyn-based creative label, thereby successfully banning the sale of their controversial “Wavy Baby” sneakers.

Protecting Our Brand Identity

For over 50 years, Vans has been an iconic and trusted name in the world of sneakers. Our commitment to quality craftsmanship, innovative design, and a distinct skateboarding culture is what sets us apart. We take great pride in our brand identity and the recognition it has garnered worldwide.

However, there are some companies that attempt to exploit our reputation by producing knock-off versions of our beloved sneakers. MSCHF’s “Wavy Baby” sneakers were a perfect example of this infringement, as they replicated key features and design elements that are exclusive to Vans.

Key Legal Victory

In March 2021, Vans launched a lawsuit against MSCHF, alleging copyright and trademark infringement. Our legal team meticulously gathered evidence, highlighting the striking similarities between the “Wavy Baby” sneakers and our iconic Vans silhouette. This included the distinctive waffle sole pattern, the side stripe design, and the recognizable Vans logo.

After months of litigation, we are pleased to announce that the U.S. Second Circuit Court of Appeals has ruled in our favor. The court found that MSCHF’s “Wavy Baby” sneakers indeed infringed upon our trademark and ordered an immediate ban on the production, sale, and distribution of these counterfeit sneakers.

Strengthening Our Brand Protection Measures

While the legal victory is a significant milestone, we recognize that the battle against counterfeit products is ongoing. At Vans, we are constantly seeking new ways to enhance our brand protection measures to ensure that our customers receive only the authentic Vans experience.

With the advent of online marketplaces and social media platforms, it has become increasingly challenging to monitor and control the production and distribution of counterfeit products. Nevertheless, we remain steadfast in our commitment to protecting our brand and our customers.

The Importance of Authenticity

One of the core values of Vans is authenticity. We believe that everyone should have the opportunity to express their individuality and personal style through our sneakers. By purchasing authentic Vans products, our customers can be confident in the quality, durability, and originality of their footwear.

We strongly advise against purchasing counterfeit sneakers not only for ethical reasons but also because counterfeit products often fall short in terms of quality and craftsmanship. These replicas lack the attention to detail, the comfort, and the durability of genuine Vans sneakers.

Join Us in Celebrating This Victory

We invite all Vans enthusiasts and supporters of intellectual property rights to join us in celebrating this crucial legal victory. The protection of our brand is not merely about business; it is about safeguarding the trust, loyalty, and passion of our customers.

At Vans, we will continue to innovate, create, and inspire. We will remain vigilant in our efforts to combat counterfeiting and preserve the authenticity that defines us. Together with our customers, we will ensure that the Vans legacy lives on, one genuine pair of sneakers at a time.

Thank you for your unwavering support.